Designing the Ideal Bootstrapped Business: Jason Cohen, Founder, WP Engine

Starting a business is hard enough. The last thing you need to do is set up a foundation that works against you. A better approach is to take stock of your natural advantages, disadvantages, goals and needs, and "back in" to what that has to mean about your business model, pricing, market, product, approach, advertising, etc…

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Original video: https://www.youtube.com/watch?v=otbnC2zE2rw&t=2s
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