Design a Shadow for Social Impact: Cameron Tonkinwise at TEDxArtCenterCollegeOfDesign

Cameron discusses the problem of consumer citizenship and how our values can, and should, influence the market place.

Cameron Tonkinwise's research and professional activities integrate the philosophy of design with a concern for sustainability. His work focuses on the design of commercial and nonmarket systems for shared product use, exploring how the emerging discipline of service design might facilitate the development of less-material-dependent economies. In his current research, Mr. Tonkinwise is investigating perceptions of convenience and autonomy in shifts from ownership to usership.

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