wjt / Will Thompson

I am probably not very interesting to follow.

There are two people in wjt’s collective.

Huffduffed (77)

  1. Ep 37 – “Stay True to Your Art”: How Max Temkin Raised $10 Million on Kickstarter with NO Paid Advertising, Rejecting “Marketing Tricks”, and Ignoring “Guru Advice” (Like Mine!) | Entrepreneur: Uncut

    [ Direct Download ] [ iTunes ]

    “The smartest thing we did [making Secret Hitler] was reject old fashion, old media, old world advice of how to trick people into giving you their money” – Max Temkin

    If you are becoming frustrated, depressed, and disillusioned learning about how to raise money to fund your project, then then this podcast will inspire you.

    Max Temkin has directly raised, or advised in a number of projects that have raised over $10 million total on Kickstarter.

    You MAY have heard of them…

    In December, 2015, Max raised $1,479,046 for “Secret Hitler”, a social deduction table game based in pre World War 2 Germany. Players, representing either liberal or fascist German politicians, have to help or hinder the beautifully illustrated Junta-Komodo-Dragon-Adolf-Hitler from being elected Chancellor and starting World War 2. His goal was $54,450 and he raised over $100,000 in the first 24 hours.

    But that is not where he started.

    His first project was Cards Against Humanity, one of the first games in the early days of Kickstarter, raised “only” $15,540 but since exploded and has been #1 Best Seller on Amazon for Toys and Games for as long as we can remember.

    (…and is a staple at every games night I host with friends!)

    In fact, Cards Against Humanity, as of publishing, occupies 3 – WOW! –  of the top 20 spots on the Amazon.com Best Seller List including the TOP 2, besting classics like Jenga and Connect 4.

    Max also helped advise his friends who made the Most Backed Game in Kickstarter history,  Exploding Kittens, which raised $8,782,571.

    Max understands Kickstarter, the Kickstarter Community, and his audience, probably better than anyone on the planet.

    But Max is not a “marketer”. He hates “gimmicks” and “tricks” and “gurus who don’t know what they are talking about”.

    Max is an Artist.

    If you are feeling jaded by the Kickstarter Marketing World, and think that in order to fund your project you need to sacrifice your vision, then listen now. It will be the best 38 minutes of your day, guaranteed!

    You will discover

    The number #1 Trend in Kickstarter Today

    Why Max still has the “fear to launch” and it never goes away, even after millions of dollars raised

    Why it is important to ignore the temptation to look for “tricks” and “gimmicks” to hit your goal and “focus on the art”

    Why no one knows really knows what the future of your project, or any project, holds

    What it means to “front load” your project, and why it is absolutely critical to the success of your project (…and also when it isn’t!)

    Why “failing a project is a gift”…and how to embrace failure so “you are not on the hook to build something nobody wants”

    Why you should never take the money if you don’t reach your funding goal on Indiegogo

    Why you should “Show don’t tell” to sell your project

    The importance of “user testing” and “iteration” to produce the best product possible before you launch your campaign (Max took a year and over a hundred iterations to get Secret Hitler just right

    The importance of knowing your market better than they know themselves

    The difference between “a good project and a good life”

    Why your story is so important and why you need to be crystal clear communicating what it is about

    Your page should clearly explain why a backer should not fund your project

    How crushing his funding goal on Cards Against Humanity set the project delivery back

    Famous last words:

    “Finally, I am not the funniest guy in the room”

    -Del Close

    Resources Mentioned:

    Connect with Max on TwitterCheck out his website at Maxistentialism.com

    Secret Hitler

    Secret Hitler Website

    Secret Hitler Kickstarter Campaign

    Secret Hitler on Forbes

    Cards Against Humanity

    Cards Against Humanity Website

    Cards Against Humanity Kickstarter Page

    Cards Against Humanity Review

    Kickstarter CASE STUDY: Cards Against Humanity

    Buy Cards Against Humanity on Amazon

    Max’s Other Projects

    Humans vs Zombies – Help develop the software that powers games of Humans vs. Zombies at over 350 locations and universities all over the world.

    Philosophy Posters – Ten giant philosophy posters with big ideas presented simply.

    Wearwolf – A simple game about deceiving your friends.

    Maxistentialism Zine – A monthly zine about philosophy, design, humor, and social insects, delivered to your door for one year.

    Spelunky Dance – An interpretive dance for Andy Baio.

    Exploding Kittens

    Exploding Kittens Website

    Exploding Kittens Kickstarter Page

    Exploding Kittens on Forbes

    Buy Exploding Kittens on Amazon

    CONNECT WITH KHIERSTYN: K(at)crowdfundinguncut(dot)com


    —Huffduffed by wjt

  2. Longform Podcast #159: Ira Glass

    Ira Glass is the host and executive producer of This American Life.

    “You can only have so many questions about feelings, I think. At some point people are just like alright, enough with the feelings.”

    Thanks to MailChimp, EA SPORTS FIFA 16, Fracture, and FRONTLINE's "My Brother's Bomber for sponsoring this week's episode.


    —Huffduffed by wjt

  3. Gimlet Media | » Listen: Ask Alex Blumberg a Question

    In our last newsletter, we asked members to submit questions they had for Alex or Matt. This question comes to us from Keith Britt– thanks for writing in!

    @keithadambritt asks: “What does success mean for a company featured on the StartUp podcast? If a company folds, but has a compelling story, do you consider that a success for your show, even though it’s not for the company?”

    Check out this interview, in which Alex answers this question (and more!).

    —Huffduffed by wjt

  4. HBM030: Crickets, Cadavers And Conventional Wisdom

    This episode is a Grab-bag, it contains three segments that serve as follow-ups to the three most recent episodes of Here Be Monsters.

    PART 1: CRICKETS ON TAPE Follow-up to episode HBM029: Do Crickets Sing Hymns? Herebemonsters – Hbm029-do-crickets-sing-hymns

    In this segment, Jeff takes apart his tape recorder and installs a knob to help him slow down the tape without using digital wizardry in attempts to de-muddy the waters after that episode. He bought some more crickets and slowed the cassette slowed down to 1/3 speed. The results were telling, and surprising.

    In that episode, we were talking about the confusion surrounding the bit of audio called God's Cricket Chorus by Jim Wilson. In this segment we’ll clear up exactly what is known and exactly what is not about God’s Cricket Chorus and its derivative works.

    Also, a correction to a mistake we made in Episode 29 about how digital audio is constructed for our ears. In that episode we represented the final product of digital audio to be choppy, yet moving by too quick for our ears to notice its choppiness. This is NOT the case. In fact, digital audio is always converted back to analog before it hits our ears. This is done with a device called a Digital to Analog Converter (DAC). Here’s an article that explains this process very simply: www.howstuffworks.com/analog-digital.htm (Page 4 is where the good stuff starts).

    Big thanks to the two commenters who pointed out this error.

    Want to try stretching some crickets yourself? Download a set of cricket songs that you can mess with over at the brand new Here Be Monsters Website: HBMpodcast.com

    PART 2: THE CONVENTIONAL WISDOM ON THE FUTURE OF THE FOUR HUMORS Follow-up to HBM027: Balancing Act Herebemonsters – Hbm027-balancing-act

    In Balancing Act, Here Be Monsters producer Lina Misitzis delved into the rich history of the Four Humors, which was, for thousands of years, the way much of world understood medicine, the body and the universe as a whole.

    While we never heard from Alain Touwaide in that episode, he was central to our research of traditional medicine. He’s the director of the Institute for the Preservation of Medical Traditions in Washington DC medicaltraditions.org/institute

    He spoke with Lina about the foggy past and likely future of Humorism.

    PART 3: THE RESTING PLACES OF MEDICAL CADAVERS: Follow-up to HBM028: Johnathan's Cadaver Paintings Herebemonsters – Hbm028-jonathans-cadave

    In Johnathan's Cadaver Paintings, Johnathan Happ, a grad student at the University of Washington, visits one of the cadaver labs on campus. He spends a lot of time there, studying the bodies, so that he can make paintings of them in his studio. While that episode has a lot of information about the cadaver labs themselves. We never got the chance to talk about what happens to those bodies after their 3 year rotation in the lab. So, in this segment, Jeff goes out to the Evergreen-Washelli Cemetery in Northern Seattle where most of those bodies come to rest. www.washelli.com/

    Special thanks to two employees of Evergreen-Washelli who helped out with a lot of the background for this piece: Sandy Matthie (Reception at Columbarium) and Brian Braathen (Funeral Home Manager)

    MUSIC: Half Ghost: halfghost The Black Spot: theblackspot.bandcamp.com/

    Producers: Jeff Emtman


    —Huffduffed by wjt

  5. How to Dress Well – Live Yourself (Mixtape) | Winnie Cooper

    There’s a couple reasons to care about How To Dress Well. ‘Love Remains’ was a rad album. He did such an amazing R. Kelly cover(link below) that I wept like a baby several times (there’s something about hearing a white man wail ‘C’mon and braid my hair). And he was on this tip before The Weeknd came around.

    Listen to his new mixtape and hear him work with Xiu Xiu, A$AP Rocky, and Janet Jackson(and maybe Carly Rae Jepsen). He plays Vancouver at the Waldorf on June 13th.


    —Huffduffed by wjt

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