Big Ideas presents York University professor of Marketing, Alan Middleton, on The History of Branding
On this episode of the Online Marketing Made Easy Podcast, I interviewed Jeff Walker about how to launch products online. Jeff shares the inspiring story of how he went from being unemployed to running a successful business.
Is Business to business marketing different to business to consumer?Suzanne_photo2005
Is B2B marketing easier?
The subjectivity of a marketing strategy.
Is a marketing strategy in B2B best built over the medium term?
How B2B marketing is about all functions
The friendship model of marketing
In these recessionary times what should professional services be doing?
Outside trust starts with inside honesty.
We are all big fans of user-centered design, and all of us have tried our hand at CSS or database design. But somewhere along the way, the third leg of the tripod got lost: business.
It’s critical to know what your business model is. Without this information, you have no idea which actions of the user are valuable and which are not. And without knowing that, you are as likely to spend hours working on an aspect of the website that delivers no value as one that does. This is not usually a fatal mistake in a large corporation, but in a start-up it can literally kill the company.
In this talk, Christina Wodtke, founder of Boxes and Arrows and product developer at LinkedIn, walks through the most common business models, the desired user behavior that supports them, and how those business models affect the architecture of the website including features and functionality.
The corporate anthropologist - Future Tense - ABC Radio National (Australian Broadcasting Corporation)
Anthropologists are the new corporate must-have. Once seen as a dying area of academia, anthropology is now boomingâand technology companies are among their biggest employers.
The core of sustainability efforts is behavior change, understanding patterns of behavior and developing models for motivating sustainable behavior change. This approach assumes a rational response from the consumer. However, most decisions are irrational. This panel will examine how to motivate people to make sustainable changes by appealing to their emotions instead.
With a marketing career spanning over 20 years, Robin Houghton has a solid background in brand management, strategic planning & execution and business-to-consumer marketing.
Business Growth Interviews
Eben refers to Dean as a “marketing philosopher” that thinks about marketing from a high altitude. On one side, Dean is very theoretical, and on the other side he is clear, insightful, and creates direction and strategy for business owners and marketers. Eben and Dean dig deep into how you should be THINKING about your products and marketing from the very beginning… This session sets a solid foundation for why marketing is the way it is, and whether you’re a new business owner, or a seasoned professional, you’re NOT going to want to miss this one!
Learn the principles of how to do an "Internet Product Launch" from the man behind some of the biggest, multi-million dollar product launches online.
In this interview, Eben talks to Brad Smart, author of Top Grading and man behind the phenomenal hiring success at General Electric in the days of Jack Welch.
Tony Hsieh has built and sold not just one but two companies for hundreds of millions of dollars.
Gad Saad is Professor of Marketing at Concordia University (Montreal, Canada) and the holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption. He has held Visiting Associate Professorships at Cornell University, Dartmouth College, and the University of California–Irvine. Saad has pioneered the use of evolutionary psychology in marketing and consumer behavior. His works include The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature; The Evolutionary Bases of Consumption; Evolutionary Psychology in the Business Sciences, along with 75+ scientific papers, many at the intersection of evolutionary psychology and a broad range of disciplines including consumer behavior, marketing, advertising, psychology, medicine, and economics. He received a B.Sc. (1988) and an M.B.A. (1990) both from McGill University, and his M.S. (1993) and Ph.D. (1994) from Cornell University.
Most companies consider strong product management to be the “glue” that holds together products as they are being conceived of and built. They treat product management as either a marketing or an engineering activity. However, modern start-ups like Airbnb and large corporations like JetBlue or Starbucks have proven that industry disruption is possible not by focusing on adding features or just improving sales but instead by focusing on providing deep, meaningful engagement to the people that use their products or services. This engagement is achieved by designing products that seem as though they have a personality or even a soul. These products feel less like manufactured artifacts and more like good friends. Design doesn’t refer only to aesthetics or usability, although these are things consumers are most likely to notice or appreciate. Design is both a noun and a verb. It can mean the visual or tactical quality of a product as well as the process by which products are conceived. Design is more of a comprehensive way to think about people and human behavior rather than engineering or marketing. It is a product development process that uses empathy with a community of potential consumers in order to identify problems to solve. Design leverages a certain way of thinking in order to infer solutions to those problems that will have meaningful emotional appeal and a strong market fi…