‘Sustainability’ is for Slackers

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  1. Alan Middleton on the History of Branding

    Big Ideas presents York University professor of Marketing, Alan Middleton, on The History of Branding

    Video: http://www.youtube.com/watch?v=_STBDQbBNBs

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  2. How to Launch a Product Online with Jeff Walker

    On this episode of the Online Marketing Made Easy Podcast, I interviewed Jeff Walker about how to launch products online. Jeff shares the inspiring story of how he went from being unemployed to running a successful business.

    http://www.amyporterfield.com/2014/06/how-to-launch-products/

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  3. Business-Centered Design – Christina Wodtke [IA Summit 09 - Day 2]

    We are all big fans of user-centered design, and all of us have tried our hand at CSS or database design. But somewhere along the way, the third leg of the tripod got lost: business.

    It’s critical to know what your business model is. Without this information, you have no idea which actions of the user are valuable and which are not. And without knowing that, you are as likely to spend hours working on an aspect of the website that delivers no value as one that does. This is not usually a fatal mistake in a large corporation, but in a start-up it can literally kill the company.

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  4. The Engagin Brand:

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  5. The corporate anthropologist - Future Tense - ABC Radio National (Australian Broadcasting Corporation)

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    http://www.abc.net.au/radionational/programs/futuretense/the-corporate-anthropologist/4594694

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  6. Designing for Irrational Behavior

    The core of sustainability efforts is behavior change, understanding patterns of behavior and developing models for motivating sustainable behavior change. This approach assumes a rational response from the consumer. However, most decisions are irrational. This panel will examine how to motivate people to make sustainable changes by appealing to their emotions instead.

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  7. The Bare Truth podcast: Julia Armstrong interviews Robin Houghton

    With a marketing career spanning over 20 years, Robin Houghton has a solid background in brand management, strategic planning & execution and business-to-consumer marketing.

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  8. Dean Jackson - STARTUP Club

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    Tony Hsieh

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  10. Delight is in the Details #3 Dan Provost

    In our interview, Dan and I talked about the following: ★ The history of Studio Neat and what it’s like getting into the hardware business. ★ The advantages of having a business and design partner. ★ The work, challenges, and time that go into designing a hardware product and all its corresponding elements such as packaging, the website, the ordering process, and more. ★ Why a well-designed product pays dividends in the long-term success of a business ★ How good design is its own marketing

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