In this interview, Jeffrey Zeldman Founder of Happy Cog, reveals the importance of crafting copy and using that as a way to create great user experiences. http://drt.fm/jeffrey-zeldman-happy-cog-interview-why-designers-need-to-craft-words-not-pixels/
http://drt.fm/jeffrey-zeldman-happy-cog-interview-why-designers-need-to-craft-words-not-pixels/