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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mike Shehan, CEO of Denver-based video ad platform SpotX, is building what he describes as a "modern ad server" to support monetization of ads across digital video, OTT and linear broadcast environments. Shehan sold a controlling stake in his company to European broadcaster RTL Group… Continue reading »
https://adexchanger.com/adexchanger-talks/podcast-spotx-builds-modern-ad-server/
Spring Framework is an application framework for Java and JVM languages. Spring was originally built around dependency injection, but grew to become an entire ecosystem of tools and plugins for Java developers.
Spring was originally released 15 years ago, and since then a lot has changed around application development. For example, many engineers deploy applications to the cloud in microservices architectures. The expectations around frameworks has also changed, with the rise of Django, Ruby on Rails, and NodeJS.
Spring Boot takes an opinionated view of building production-ready Spring applications. By taking an opinionated view, Spring Boot gets engineers up and running faster than the traditional Spring framework. Josh Long is a Spring Developer Advocate at Pivotal and he joins the show to discuss Spring Boot and the history of the Spring Framework.
Software Engineering Daily is having our third Meetup, Wednesday May 3rd at Galvanize in San Francisco. The theme of this Meetup is Fraud and Risk in Software. We will have great food, engaging speakers, and a friendly, intellectual atmosphere. To find out more, go to softwareengineeringdaily.com/meetup. We would love to get your feedback on Software Engineering Daily. Please fill out the listener survey, available on softwareengineeringdaily.com/survey.
Transcript
Transcript provided by We Edit Podcasts. Software Engineering Daily listeners can go to weeditpodcasts.com/sed to get 20% off the first two months of audio editing and transcription services. Thanks to We Edit Podcasts for partnering with SE Daily. Please click here to download the Spring Boot transcript.
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Have you been thinking you’d be happier at a new job? If you’re dreaming about a new job and have been waiting for the right time to make a move, go to hired.com/sedaily. Hired makes finding work enjoyable. Hired uses an algorithmic job-matching tool in combination with a talent advocate who will walk you through the process of finding a better job. Check out hired.com/sedaily to get a special offer for Software Engineering Daily listeners–a $600 signing bonus from Hired when you find that great job that gives you the respect and salary that you deserve as a talented engineer.
Oracle Dyn provides DNS that is as dynamic and intelligent as your applications. Dyn DNS gets your users to the right cloud service, CDN, or data center, using intelligent response to steer traffic based on business policies, as well as real-time internet conditions, like the security and performance of the network path. Get started with a free 30-day trial for your application by going to dyn.com/sedaily. After the free trial, Dyn’s developer plans start at just $7 a month for world-class DNS. Rethink DNS. Go to dyn.com/sedaily to learn more and get your free trial of Dyn DNS.
Don’t let your database be a black box–drill down into the metrics of your database with 1-second granularity. VividCortex provides database monitoring for MySQL, Postgres, Redis, MongoDB, and Amazon Aurora. Database uptime, efficiency, and performance can all be measured using VividCortex. VividCortex uses patented algorithms to analyze and surface relevant insights, so users can be proactive, and fix performance problems before customers are impacted. If you have a database that you would like to monitor more closely, check out vividcortex.com/sedaily. Github, DigitalOcean, and Yelp all use VividCortex to understand database performance. Learn more at vividcortex.com/sedaily, and request a demo!
https://softwareengineeringdaily.com/2017/04/26/spring-boot-with-josh-long/
http://traffic.libsyn.com/sedaily/bobhofman_edited.mp3Podcast: Play in new window | Download
Online advertising is heavily affected by a set of delusions and fraudulent practices that few people in the adtech industry have an interest in stopping. This is the curious, perverse nature of the world of online media. Some of the online advertising we see fulfills its job, when an ad successfully conveys a meaningful message from a marketer to a consumer.
But there are reasons to be extremely skeptical of the way that online advertising works. In this episode, and several more to come, Software Engineering Daily will be diving deep into the adtech business to understand the bot fraud and mass psychosis that bolsters our tech media giants.
Bob Hoffman is the author of The Ad Contrarian, a long-running blog about advertising. After selling the advertising agency he was running, he left the industry. In today’s episode, Bob discusses his experience in the ad industry, and the delusions he saw when he was working in it.
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Apache Kafka is a distributed message broker that’s a great choice for managing large volumes of inbound events, building data pipelines, and acting as the communication bus for microservices. Heroku offers Apache Kafka as a service with an easy to use CLI. Check it out at heroku.com/kafka.
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https://softwareengineeringdaily.com/2016/11/01/ad-industry-with-bob-hoffman/
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When you visit a web page, that web page can write data to a file on your computer, known as a cookie. Scripts on that page can also read from your cookie file to understand where you have been in the past. All of this data about you is getting shared between advertising companies like Google, Facebook, and AppNexus.
Ghostery is a browser extension that allows you to limit what you share with these online tracking companies. Larry Furr develops products at Ghostery, and on this episode he takes us through the process of how we are tracked through the Internet.
We also explore the topic of ad fraud, which is a theme we will continue to explore on SE Daily. If you have any information on ad fraud, or have recommendations for guests, please email me at jeff@softwareengineeringdaily.com
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Braintree makes it easy to accept payments in your app or website. Select from a range of client and server SDKs and integrate payments ASAP. Go to braintreepayments.com/sedaily to check out Braintree and support Software Engineering Daily.
Hired.com is the job marketplace for software engineers. Go to hired.com/softwareengineeringdaily to get a $600 bonus upon landing a job through Hired.
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https://softwareengineeringdaily.com/2016/11/03/ad-tracking-with-larry-furr/
http://traffic.libsyn.com/sedaily/ADChain.mp3Podcast: Play in new window | Download
Online advertising is a system of transactions that involve many different players. The user visits a publisher’s website; the publisher notifies an exchange that the user is on the website; the exchange presents an opportunity to a marketplace that can buy that opportunity to show the end user the ad. And this a simple example.
The transactions in online advertising are as opaque and rife with fraud as Wall Street–but less regulated. Blockchain technology presents an opportunity to bring more transparency to the advertising ecosystem using a shared ledger.
Ken Brook is the CEO of VidRoll, a video advertising company. Using his experience in the adtech business, Ken is working on Adchain, a shared ledger for adtech. In this episode, we explore adtech, blockchains, and Adchain.
Show Notes
Russian Cyberforgers Steal Millions a Day with Fake Sites
Transcript
Transcript provided by We Edit Podcasts. Software Engineering Daily listeners can go to weeditpodcasts.com/sed to get 20% off the first two months of audio editing and transcription services. Thanks to We Edit Podcasts for partnering with SE Daily. Please click here to view or download the transcript for this show.
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Hired.com is the job marketplace for software engineers. Go to hired.com/softwareengineeringdaily to get a $600 bonus upon landing a job through Hired.
GoCD is an on-premise, open source, continuous delivery tool. Get better visibility into and control of your teams’ deployments with GoCD. Say goodbye to deployment panic and hello to consistent, predictable deliveries. Visit gocd.io for a free download.
Apica System helps companies with their end-user experience, focusing on availability and performance. Test, monitor, and optimize your applications with Apica System. Apica is hosting an upcoming webinar about API basics for big data analytics. You can also find past webinars, such as how to optimize websites for fast load time.
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https://softwareengineeringdaily.com/2017/02/21/adchain-with-ken-brook/
http://traffic.libsyn.com/sedaily/adfraud_edited.mp3Podcast: Play in new window | Download
Advertising fraud takes billions of dollars out of the economy every year. We don’t know exactly how much money is being lost, because we don’t know what percentage of Internet users are bots. Are You A Human is a company designed to solve that exact problem, and provide a service for verifying whether a user is real or automated.
Ben Trenda is the CEO of Are You A Human. In this episode, we discuss some of the ways that bots pose as humans–clicking on ads, pretending to read ads, and defrauding marketers and publishers. We also talk about how Are You A Human combats this.
This episode is part of a series of episodes about advertising fraud. If you know anything about the area, send me an email: jeff@softwareengineeringdaily.com
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Indeed Prime simplifies your job search and helps you land that ideal software engineering position. The average software developer gets 5 employer contacts and an average salary offer of $125,000. Indeed Prime is 100% free for candidates – no strings attached. Check out indeed.com/sedaily
Apache Kafka is a distributed message broker that’s a great choice for managing large volumes of inbound events, building data pipelines, and acting as the communication bus for microservices. Heroku offers Apache Kafka as a service with an easy to use CLI. Check it out at heroku.com/kafka.
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https://softwareengineeringdaily.com/2016/10/28/ad-fraud-with-ben-trenda/
http://traffic.libsyn.com/sedaily/antifraud_edited.mp3Podcast: Play in new window | Download
When Facebook acquired Instagram, one of the first systems Instagram plugged into was Facebook’s internal spam and fraud prevention system. Pete Hunt was the first Facebook engineer to join the Instagram team. When he joined, the big problems at Instagram were around fake accounts, harassment, and large volumes of spammy comments.
After seeing the internal Facebook spam prevention tools clean up Instagram, Pete decided to start a company to build products that would allow this type of spam and fraud prevention as a service.
Smyte provides protection against bad actors on the Internet. Complex marketplaces like Tilt, Meetup, and TaskRabbit plug into Smyte to filter their transactions for suspicious behavior. In this episode, we talk about how this type of behavior manifests, and the event-driven software architecture that the team at Smyte has built.
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Indeed Prime simplifies your job search and helps you land that ideal software engineering position. The average software developer gets 5 employer contacts and an average salary offer of $125,000. Indeed Prime is 100% free for candidates – no strings attached. Check out indeed.com/sedaily
The Insight Data Engineering Program helps software engineers level up their careers. Apply now at insightdataengineering.com/sedaily and skip straight to the coding challenge–a special offer for Software Engineering Daily listeners.
SnapCI is a continuous integration tool built by Thoughtworks. Go to snap.ci/softwareengineeringdaily to check it out.
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https://softwareengineeringdaily.com/2016/11/10/fraud-prevention-with-pete-hunt/
http://traffic.libsyn.com/sedaily/adfraudeverywhere_edited_2.mp3Podcast: Play in new window | Download
Advertising fraud is easy, legal, and extremely profitable. A fraudster can set up a website, scrape content from the internet, and run programmatic advertisements against that website. The fraudster can then purchase bot traffic. Those bots will visit the page, consume advertisements, and return profit to the owner of the page.
In a past life, Shailin Dhar worked for a company that set up these types of advertising fraud schemes. He was fascinated by the industry in the same way that plenty of people get fascinated with the fast-moving market dynamics that are enabled by modern software. But over time, the novelty wore off and Shailin realized how big the fraud problem is and how much it was hurting people.
In today’s episode Shailin and I discuss how bots and poorly aligned incentives lead to systemic failures and significant financial loss for brands who purchase advertising.
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Build apps that communicate with everyone in the world. Voice & Video, Messaging, and Authentication APIs for every application. Start your Free Trial today and get an additional $10 credit account with account upgrade. Learn more at go.twilio.com/podcast
MongoDB Atlas is the easiest way to get access to MongoDB without having to run the database yourself. To try MongoDB Atlas today, go to mongodb.com/sedaily and use code goAtlas25 to get $25 in free credit.
Hired.com is the job marketplace for software engineers. Go to hired.com/softwareengineeringdaily to get a $600 bonus upon landing a job through Hired.
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https://softwareengineeringdaily.com/2016/12/13/ad-fraud-everywhere-with-shailin-dhar/
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A huge percentage of online advertisements are never seen by humans. They are viewed by bots–automated scripts that are opening web pages in a browser and pretending to be a human. Advertising scammers set up web pages, embed advertisements on those pages, and then pay for bot traffic to come and view those advertisements.
This aspect of the internet is bizarre and alarming. Think about it–how much of the Internet economy depends on online advertising? A lot! How many of those advertisements are consumed by robots? Some estimates say as much as 80%.
The more time I spend looking at the online advertising industry, the more perplexed and curious I become. Augustine Fou also has this curiosity. He got a PhD at MIT in material science and engineering–but today he spends his time researching advertising fraud and working as an independent consultant.
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Build apps that communicate with everyone in the world. Voice & Video, Messaging, and Authentication APIs for every application. Start your Free Trial today and get an additional $10 credit account with account upgrade. Learn more at go.twilio.com/podcast
Jamf Now is a cloud-based Mobile Device Management solution for the iPads, iPhones, and Macs in your workplace. Manage your first 3 devices for free. Add more for just $2/device/month. Create your free account today at jamf.com/SEDaily!
Hired.com is the job marketplace for software engineers. Go to hired.com/softwareengineeringdaily to get a $600 bonus upon landing a job through Hired.
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https://softwareengineeringdaily.com/2016/12/20/ad-fraud-research-with-augustine-fou/
http://traffic.libsyn.com/sedaily/antifraud_architecture_edited.mp3Podcast: Play in new window | Download
Online marketplaces and social networks often have a trust and safety team. The trust and safety team helps protect the platform from scams, fraud, and malicious actors. To detect these bad actors at scale requires building a system that classifies every transaction on the platform as safe or potentially malicious.
Since every social platform has to build something like this, Smyte decided to engineer trust and safety as a service. Josh Yudaken joins the show today to discuss how Smyte engineered its platform to provide machine learning models for any organization that wants to take advantage of Smyte for its trust and safety.
The tools we discuss include Kubernetes, RocksDB, and Kafka, and Smyte is solving some problems that have not been solved before, so this is a great episode for anyone interested in data engineering or fraud detection–or how to use cloud services and open source tools in unique ways.
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Build apps that communicate with everyone in the world. Voice & Video, Messaging, and Authentication APIs for every application. Start your Free Trial today and get an additional $10 credit account with account upgrade. Learn more at go.twilio.com/podcast
MongoDB Atlas is the easiest way to get access to MongoDB without having to run the database yourself. To try MongoDB Atlas today, go to mongodb.com/sedaily and use code goAtlas25 to get $25 in free credit.
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https://softwareengineeringdaily.com/2016/12/23/antifraud-architecture-with-josh-yudaken/
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