Episode 051 — All About Ads | Exponent

Ben and James briefly discuss ad-blockers, then admit it’s an academic debate and move on to the business of advertising and the far more profound shifts that are caused on the Internet and by new places on the Internet.

Note: This podcast references Marco Arment’s Peace application, but was recorded before Marco pulled the app. Please see the relevant links below.

This episode is sponsored by Zendesk. Make your customer service seem like magic by building it directly into your apps, websites and products with Zendesk Embeddables.


James Allworth and Ben Thompson: Everything Has a Price — Exponent

Marco Arment: The Ethics of Modern Ad-Blocking — Marco.org

Marco Arment: Introducing Peace, My Privacy-Focused iOS 9 Ad-Blocker — Marco.org

Marco Arment: Just Doesn’t Feel Good — Marco.org

David Barnard: Fifty Shades of Ad-Blocking Grey — DavidBarnard.com

Nilay Patel: Welcome to Hell: Apple vs. Google vs. Facebook and the Slow Death of the Web — The Verge

Eric Chemi: Advertising’s Century of Flat-Line Growth — Bloomberg

Ben Thompson: Old-Fashioned Snapchat — Stratechery

Ben Thompson: Popping the Publishing Bubble — Stratechery

Ben Thompson: Mobile Makes Facebook Just an App; That’s Great News — Stratechery

Ben Thompson: Content Blockers and Facebook — Stratechery Daily Update

Ben Thompson: How Many of These 39 Articles Underneath the One with Original Reporting are Necessary? — Twitter

Ben Thompson: The Facebook Reckoning — Stratechery


Ben Thompson, @benthompson, Stratechery

James Allworth, @jamesallworth, Harvard Business Review

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