Task maps. Customer journeys. Cognitive walk-throughs. All are artifacts of our process of seeking understanding about our users that we likely create on a regular basis. But how can we better connect that work to the process of web site data collection and analysis?
Tagged with “strategy” (3)
How do you address user goals when your users seem to speak a language of their own? How do you stand up for users when developers dominate the process? How do you engage stakeholders to turn them into evangelists? How do you make sure everyone really understands and agrees on what you’re doing?
In this interview, Jeffrey Zeldman Founder of Happy Cog, reveals the importance of crafting copy and how that creates a special user experiences.