How do you address user goals when your users seem to speak a language of their own? How do you stand up for users when developers dominate the process? How do you engage stakeholders to turn them into evangelists? How do you make sure everyone really understands and agrees on what you’re doing?
Tagged with “business” (3)
Effective communication is the basis for keeping your team organized. But how can you be certain that everyone in your organization is on the same page when it comes to business goals, objectives, and the user experience perspective? Using personas can set you in that direction and Tamara Adlin specializes in just that.
Tamara is the founder of adlin, inc., a customer experience consulting firm. She is an expert in developing personas and has written two books on the subject, The Persona Lifecycle and The Essential Persona Lifecycle. In her Virtual Seminar, The Power of Ad Hoc Personas: Truly Practical Methods to Get Your Organization on the Same Page, she ran short of time to answer all the questions. Today we bring you the follow up podcast with Jared Spool and Tamara answering those remaining questions.