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Tagged with “the brand handbook interview” (1)

  1. The Art & Science of Branding — Wally Olins: Saffron Consultants Interview

    In this interview Wally Olins author of Brand Handbook explains why service based brands need special attention. He is also outlines the importance of branding.

    http://www.dormroomtycoon.com/wally-olins-saffron-consultants-interview-the-art-and-science-of-branding-marketing-interview/

    —Huffduffed by sipkhoon