The Art & Science of Branding — Wally Olins: Saffron Consultants Interview

In this interview Wally Olins author of Brand Handbook explains why service based brands need special attention. He is also outlines the importance of branding.

http://www.dormroomtycoon.com/wally-olins-saffron-consultants-interview-the-art-and-science-of-branding-marketing-interview/