When I first heard I could have Joe De Sena, founder of Spartan Race as a guest I almost passed. I thought it was a small, novelty obstacle race, not a real business.
I may never have been more wrong in the history of Mixergy.
The Spartan business generates over $100 million per year. And the race is so much tougher than the 10k footraces that
most people think are challenging.
You have to hear this interview.
Joe De Sena is the founder of Spartan Race, innovating obstacle course races on a global scale.
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