The Holy Grail of Traction - Brian Balfour, HubSpot

Brian Balfour, VP Growth, HubSpot shares why customer and user retention is the most important factor in traction and growth, the anatomy of retention, and strategies and tactics to improve and optimize the various pieces of retention. Traction Conf Vancouver 2015 - http://tractionconf.io.

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Original video: https://www.youtube.com/watch?v=IpgEolRyvM4
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