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Tagged with “copycats” (1)

  1. The Game Design Round Table - Episode #84: Marketing

    Episode #84: Marketing

     

    Description

    Dirk, David, and Rob talk about the the importance of marketing. How important is it and how do the numbers compare between tabletop and the digital realm? And what’s the Wil Wheaton factor?

     

    Contact Information

    Dirk Knemeyer - @DKnemeyer, www.CQGames.com, Dirk@Knemeyer.com

    David Heron – @DavidVHeron

    Rob Daviau -@RobDaviauGamer, rob.daviau@ironwallgames.com

     

    Episode Outline

    0:00:56 – Marketing at Hasbro

    0:08:20 – Marketing and conferences

    0:12:18 – The differences between tabletop and digital marketing

    0:21:01 – Data

    0:26:54 – Pricing

    0:33:38 – Theme and marketing

    0:41:25 – Copycats and “inspired by”

    0:51:43 – Marketing as independence

    0:54:52 – Wil Wheaton gets his own bullet point

    http://thegamedesignroundtable.com/2014/06/20/episode-84-marketing/

    —Huffduffed by sgottreu