Innovation Beyond the Buzzword

Jared Spool talks to Scott Berkun about the politics of innovation.

How many IBM or General Electric television ads do we need to see before we are groaning at the mention of the word “innovation”? How can you bring real innovation into your projects?

From http://www.uie.com/brainsparks/2009/10/23/spoolcast-innovation-beyond-the-buzzword/

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