Tagged with “npr” (520)

  1. Radio Replay: This Is Your Brain On Ads

    After you read this sentence, pause for a moment to think back on advertisements you first heard when you were a child.

    Perhaps you recall a favorite jingle or the catchphrase of a cereal mascot. You probably can remember more than just one.

    On this week’s radio replay, we look at the shelf life of commercials. According to University of Arizona researcher Merrie Brucks, an ad we watched when we were five years old can influence our buying behavior when we’re fifty.

    "Children are vulnerable to messages that are fun and sound good. Because their minds are so open to all of that. They’re open to everything," Merrie says.

    We discuss Brucks’ research about cereal commercials in the first portion of the show. Later in the program, we delve into the history of the advertising industry with Tim Wu, author of The Attention Merchants. In his book, Wu reveals the techniques media companies have developed to hijack our attention.

    "You go to your computer and you have the idea you’re going to write just one email. You sit down and suddenly an hour goes by. Maybe two hours. And you don’t know what happened," Tim says.

    "This sort of surrender of control over our lives speaks deeply to the challenge of freedom and what it means to be autonomous."

    https://www.npr.org/2018/05/18/612037491/radio-replay-this-is-your-brain-on-ads

    —Huffduffed by adactio

  2. It’s Been a Minute with Sam Sanders: Jimmy O. Yang on ‘Silicon Valley’ and ‘How To American’

    The comedian and actor talks to Sam about his immigrant experience and making it in Hollywood, which he writes about in a new book, "How To American: An Immigrant’s Guide To Disappointing Your Parents." Jimmy stars as immigrant programmer Jìan-Yáng on the HBO comedy "Silicon Valley."

    —Huffduffed by briansuda

  3. The Father Of The Internet Sees His Invention Reflected Back Through A ‘Black Mirror’ : All Tech Considered : NPR

    The titans of Silicon Valley have a grand vision of the future. But they have a tendency to miss the downside of their inventions — think cybercrime and online harassment.

    https://www.npr.org/sections/alltechconsidered/2018/02/20/583682937/the-father-of-the-internet-sees-his-invention-reflected-back-through-a-black-mir

    —Huffduffed by adactio

  4. Take Me On: The Art Of The Cover Song - 1A

    What makes a great cover song?

    Is it a total reimagining, like Devo singing “Satisfaction,” Ike and Tina Turner taking on “Proud Mary” or Jimi Hendrix playing “All Along The Watchtower?”

    Is it a performance that brings a new energy or feeling to the original, like Earth, Wind and Fire’s “Got To Get You Into My Life” or Jeff Buckley’s “Hallelujah?”

    Or can a covering artist bring a weight to a song that makes it feel all their own, like Johnny Cash singing “Hurt?”

    The answer is yes.

    While taking on another artist’s hit can seem like an easy way to please fans, it can also be a risk. Covering a song invites a comparison to the original. When done right, it’s a beautiful tribute that can become a hit all its own. When done wrong, it can be the pop equivalent of dancing on a grave.

    Turn up your headphones and get ready for a music-filled examination of the art and craft of the cover.

    https://the1a.org/shows/2018-01-18/take-me-on-the-art-of-the-cover-song

    —Huffduffed by adactio

  5. Planet Money: Episode 653: The Anti-Store

    It used to be that if you ran a store, you wanted to make it easy for your customers. But Price Club and Costco went in the opposite direction: They made shopping harder. And people loved it.

    Today on the show: How Price Club and its imitators changed the way we shop. And how a new company is taking what Price Club started to new extremes.

    —Huffduffed by briansuda

  6. Jaron Lanier on the Future of the Internet - The New Yorker Radio Hour - WNYC

    The Internet was built by idealists who believed that greater access to information would inevitably lead to better outcomes for humanity. Jaron Lanier was one of those utopians, a pioneering inventor of virtual reality. But Lanier calls the Web as it has evolved a “giant manipulation service,” and he fears that virtual reality, the next frontier of tech innovation, could absorb the misogyny of gamer culture. Nicholas Thompson, the editor of newyorker.com, asks Lanier if there’s a way to do things better.  

    https://www.wnyc.org/story/jaron-lanier-on-the-internet/

    —Huffduffed by adactio

  7. Inside The Global Seed Vault, Where The History And Future Of Agriculture Is Stored : NPR

    Seeds on Ice author Cary Fowler describes the underground tunnel near the North Pole, which stores and protects a collection of 933,000 samples of different, unique crop varieties.

    http://www.npr.org/2017/07/24/539005688/inside-the-global-seed-vault-where-the-history-and-future-of-agriculture-is-stor

    —Huffduffed by adactio

  8. The Ceremony - Radiolab

    Last November, journalist Morgen Peck showed up at her friend Molly Webster’s apartment in Brooklyn, told her to take her battery out of her phone, and began to tell her about The Ceremony, a moment last fall when a group of, well, let’s just call them wizards, came together in an undisclosed location to launch a new currency. It’s an undertaking that involves some of the most elaborate security and cryptography ever done (so we’ve been told). And math. Lots of math. It was all going great until, in the middle of it, something started to behave a little…strangely.

    http://www.radiolab.org/story/ceremony/

    —Huffduffed by adactio

  9. To The Best Of Our Knowledge: Time Travel

    Time plays such a big part in our lives, it’s no wonder we’re fascinated by the idea of escaping it. And what better way to escape it that to travel back into the past or forward into the future? This hour, we explore our obsession with time travel. Why is such a recurring them in movies and TV shows? And what can time travel teach us about ourselves?

    http://www.ttbook.org/book/time-travel

    —Huffduffed by adactio

  10. We See Ourselves in Black Mirror - Note to Self - WNYC

    Black Mirror is a tweaked reflection of technology’s worst consequences - a “sarcastic version of the present.’ So of course …

    http://www.wnyc.org/story/black-mirror-surveillance-privacy/

    —Huffduffed by iamdanw

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