JCPenney CEO Marvin Ellison on the art of retail

By Kai Ryssdal and Bridget BodnarNovember 22, 2016 | 11:25 AMListen to this storyDownloadEmbedEmbed CodeCloseMarvin Ellison talks about the data that prompted the company to move women’s activewear closer to the Sephora counter. - Bridget Bodnar/MarketplaceFrom a JCPenney in Frisco, Texas, CEO Marvin Ellison talks about using data and instinct to return the department store to profitability, why he thinks appliances will be their new big seller and how he started his retail career as a part-time security guard. Subscribe to the Corner Office podcast on iTunes.Follow Kai Ryssdal at @kairyssdal.