Rewired CEO Bob Moesta on the JTBD Framework: How People Shop & Buy

Huffduffed by richardkmiller on

Entrepreneur and Engineer Bob Moesta joins the Brand Lab Series™ Podcast to talk Jobs to Be Done (JTBD), how people shop & buy, plus product innovation.

http://aemarketinggroup.com/inside-ae-showcase/jtbd/#.WMgLIVj9mnQ.linkedin

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  1. Jobs to be Done BOB MOESTA ON JTBD

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  2. Rewired CEO Bob Moesta on the JTBD Framework: How People Shop & Buy

    —Huffduffed by BenjaminParry on