[Recorded: April 7, 2015]
"Still, I was always the reporter and Steve was the source and subject; I was the ink-stained wretch, and he was the rock star. More than anything, he wanted to get his stories told to the biggest and best audience possible, and I could give him that. For my part, I could sense he was bound for even bigger things and wanted to have a front-row seat. And so the overarching purpose for our social and personal interactions for the next 20 years would be journalistic transactions. And not all of them would please him."
Brent Schlender, Fortune Magazine
October 25, 2011
There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.
Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming th…
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