plindberg / tags / web20

Tagged with “web20” (2)

  1. Building A Brand That Matters | Tony Hsieh, | Web 2.0 Conference

    In this presentation at the Web 2.0 Conference, CEO Tony Hsieh talks about his first business selling pizza in college, starting Link Exchange after college, and how he eventually ended up leading Zappos as the CEO. Tony discusses how his experience at Link Exchange influenced him to focus on corporate culture as a top priority, and why he thinks culture is so important to a company’s future growth and success.

    Tony talks about the internal vision of Zappos not just to be an Internet footware merchant, but to be a brand that is known for an excellent customer experience. He goes on to list a number of specific techniques that the company uses to enhance customer service, and explains why he thinks that the telephone is still one of the best branding devices available.

    How do you define culture? Tony talks about some of the core values of Zappos, and why it’s important to have values that aren’t just a plaque on a wall. These values permeate every aspect of the company, and Tony details some of the hiring and training practices that Zappos uses to ensure that every employee fits into the corporate culture.

    —Huffduffed by plindberg

  2. Tim O’Reilly and John Battelle discuss the upcoming Web 2.0 Summit

    Beginning on November 5th, 2008 a wide array of thought leaders and practitioners of Web 2.0 are converging on San Francisco to attend the 5th annual Web 2.0 Summit. This year’s theme, "Web Meets World" reflects how much Web 2.0 has evolved over the past five years. I recorded an informal conversation with co-chairs Tim O’Reilly and John Battelle to discuss that theme, highlighted speakers and how to get invited to the Summit. Whether you plan on attending or not, the discussion provides insight into the state of Web 2.0 today.

    —Huffduffed by plindberg