plindberg / tags / productdevelopment

Tagged with “productdevelopment” (3)

  1. How to bring a product to market, Part 2 — after product/market fit - Venture Hacks @venturehacks

    In Part 1, Sean discussed what you do before product/market fit: how to get there, how to measure it, and how to survey your users so you can improve fit.

    In Part 2, he explains what you do after fit: optimizing your positioning, implementing a business model, and optimizing your funnel — all so you’re prepared to acquire users quickly and profitably.

    If you don’t know Sean from his blog or tweets, he lead marketing from launch to IPO filing at LogMeIn and Uproar. His firm, 12in6, then worked with Xobni (Khosla), Dropbox (Sequoia), Eventbrite (Sequoia), Grockit (Benchmark)… the list goes on. 12in6 “helps startups unlock their full growth potential by focusing on the core value perceived by their most passionate users.”

    This is the first time Sean has done an interview on the record. I’m really psyched he’s making his insights public — this interview is a must-listen.

    Slides: http://www.slideshare.net/venturehacks/how-to-bring-a-product-to-market-part-2

    From http://venturehacks.com/articles/sean-ellis-interview-2

    —Huffduffed by plindberg

  2. How to bring a product to market / A very rare interview with Sean Ellis - Venture Hacks @venturehacks

    Sean Ellis recently sat down with us and explained how to bring products to market. You should listen to this interview for ideas on how to get to product/market fit, how to measure fit, and how to survey your users so you can improve fit.

    If you don’t know Sean from his blog or tweets, he lead marketing from launch to IPO filing at LogMeIn and Uproar. His firm, 12in6, then worked with Xobni (Khosla), Dropbox (Sequoia), Eventbrite (Sequoia), Grockit (Benchmark)… the list goes on. 12in6 “helps startups unlock their full growth potential by focusing on the core value perceived by their most passionate users.”

    This is the first time Sean has done an interview on the record. I’m really psyched he’s making his insights public — this interview is a must-listen. We’ve broken the interview into two parts: 1) before fit and 2) after fit. This post contains Part 1 (and here’s Part 2.)

    Slides: http://www.slideshare.net/venturehacks/how-to-bring-a-product-to-market

    From http://venturehacks.com/articles/sean-ellis-interview

    —Huffduffed by plindberg

  3. Funologists Live & In Person: Guerilla Game Research [SxSW 2009]

    If you work at a game company, research means understanding play, not analyzing boring spreadsheets. Meet Big Fish Games and Pogo funologists and learn how listening and watching gamers transforms product and web design. We share different innovative guerilla (discount) and traditional research methods to inspire user-centered design.

    Moderator: Laura Porto Stockwell, Publicis in the West Julie Ratner, Big Fish Games Erica Firment, Second Life Tracy Fullerton, USC Interactive Media Jason Schklar, Initial Experience Consulting

    From http://2009.sxsw.com/taxonomy/term/44?page=3

    —Huffduffed by plindberg