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Tagged with “microcopy” (1)

  1. Relly Annett-​​Baker — All the small things [Web Directions]

    Microcopy is the ninja of online con tent. Fast, furi ous and deadly, it has the power to make or break your online busi ness, to kill or stay your foes. It’s a sen tence, a con fir­ma tion, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a call ing card. If it does its job your cus tomer may never notice it was there.

    In this ses sion, Relly will show you how you can bol ster sales and reflect your com pany and client’s val ues through just a few well-​​chosen words. Designers? Do you get lumped with the inter ac tion copy? Developers? Do you get left try ing to make mean­ing ful error mes sages? Ecommerce man agers? Do you want an easy increase in sales? This ses sion will help. It will be a lot of fun. You should def i nitely come.

    Slides here: http://www.webdirections.org/resources/relly-annett-baker-all-the-small-things/

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    Tagged with microcopy

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