Expressing yourself. Telling stories. Playing games. Connecting with others. It’s what the Web is for, but too often we focus on the latest trendy technology meme or e-commerce scheme’ and forget that the Internet is really a sandbox for engagement, fun, and participation. Pioneering Web maker ze frank will sit down for a conversation with Scott Kirsner, author of the book Fans, Friends & Followers, to talk about being creative in the digital age ’ and earning a living at it.
Tagged with “conference” (2)
In this presentation at the Web 2.0 Conference, Zappos.com CEO Tony Hsieh talks about his first business selling pizza in college, starting Link Exchange after college, and how he eventually ended up leading Zappos as the CEO. Tony discusses how his experience at Link Exchange influenced him to focus on corporate culture as a top priority, and why he thinks culture is so important to a company’s future growth and success.
Tony talks about the internal vision of Zappos not just to be an Internet footware merchant, but to be a brand that is known for an excellent customer experience. He goes on to list a number of specific techniques that the company uses to enhance customer service, and explains why he thinks that the telephone is still one of the best branding devices available.
How do you define culture? Tony talks about some of the core values of Zappos, and why it’s important to have values that aren’t just a plaque on a wall. These values permeate every aspect of the company, and Tony details some of the hiring and training practices that Zappos uses to ensure that every employee fits into the corporate culture.