Gaming the Design: Using Game Design Techniques in the Realm of Investing – Dominic La Cava and Kellie Rae Carter [IA Summit 09]

Games have a central goal in their design: to keep people playing. Games use a variety of interactive and immersive techniques to create a play space, techniques that are useful to designers of more work-oriented or transaction-based interactions. These other interactive spaces, in fact, have the exact opposite goal: to reduce the time users spend on the task or interaction.

In this presentation, Dominic La Cava, Senior Information Architect at Vanguard, and Kellie Rae CarterUX researcher at Comcast Interactive Media, demonstrate how one design team incorporated game techniques into a redesign project.