Funologists Live & In Person: Guerilla Game Research [SxSW 2009]

If you work at a game company, research means understanding play, not analyzing boring spreadsheets. Meet Big Fish Games and Pogo funologists and learn how listening and watching gamers transforms product and web design. We share different innovative guerilla (discount) and traditional research methods to inspire user-centered design.

Moderator: Laura Porto Stockwell, Publicis in the West Julie Ratner, Big Fish Games Erica Firment, Second Life Tracy Fullerton, USC Interactive Media Jason Schklar, Initial Experience Consulting

From http://2009.sxsw.com/taxonomy/term/44?page=3

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  1. Funologists Live & In Person: Guerilla Game Research

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