If you work at a game company, research means understanding play, not analyzing boring spreadsheets. Meet Big Fish Games and Pogo funologists and learn how listening and watching gamers transforms product and web design. We share different innovative guerilla (discount) and traditional research methods to inspire user-centered design.
Moderator: Laura Porto Stockwell, Publicis in the West
Julie Ratner, Big Fish Games
Erica Firment, Second Life
Tracy Fullerton, USC Interactive Media
Jason Schklar, Initial Experience Consulting