Adrian Shaughnessy / The Essential Attributes of the Graphic Designer

Whether you’re new in the game or have been running your design studio for years – in today’s unsteady climate, what does it take to be a successful graphic designer?

Adrian Shaughnessy, the self taught graphic designer and author of How to be a Graphic Designer, Without Losing Your Soul, reviewed essential attributes needed by the modern graphic designer dealing with the competing demands of creativity versus client accountability. Addressing questions such as:

How can designers balance business discipline and creative freedom?

What qualities are needed to produce good work and make a living?