Today Dave and Craig are talking about the one thing that will surely kill your business: Churn.
Churn, however you measure it, is the effect of people leaving your app. It can be broken down into User Churn or Revenue Churn.
When we look at churn there are 3 phases of churn that you can look at in your business:
Early Churn – 3 months. This is where not offering your customers the opportunity to grow with your tool through higher featured plans or the ability to do more through your app.