RS098: Churn Kills: Here’s what We do to Fix It - RogueStartups

Today Dave and Craig are talking about the one thing that will surely kill your business:  Churn.

Churn, however you measure it, is the effect of people leaving your app.  It can be broken down into User Churn or Revenue Churn.

When we look at churn there are 3 phases of churn that you can look at in your business:

Early Churn – 3 months.  This is where not offering your customers the opportunity to grow with your tool through higher featured plans or the ability to do more through your app.