Podcast and transcript from Intersections 07 of Tim Brown of Ideo, discussing ‘design thinking’, and whether it can help us be more optimistic about the future of design
Tagged with “design thinking” (3)
Service design is a new discipline which focuses on understanding what customers want, then designing services which meet their needs. Sound familiar? Web designers have focused on user-centred design for years to create websites and applications that are user friendly.
Service design is well established in Europe and North America and there’s already a handful of Australian businesses offering service design. What is it? Does experience in designing for screen interaction translate to designing services too? Will service design be the next big thing? Suze offers insight by drawing on her years of experience as a UX designer and researcher. She shows how service design might fit into your business in the future, who you might pitch it to, and what sort of skills you might need to deliver service design.
Tim Brown is the CEO and president of IDEO, and speaks regularly on the value of design thinking and innovation to business and design audiences around the world. He participates in the World Economic Forum at Davos, and his talk “Serious Play” can be seen on TED.com. In this interview, he reviews his career at IDEO, explores the impact of design processes (drawing and storytelling), as well as discussing his new book, Change By Design.