ostman

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Huffduffed (11)

  1. Storytelling: How narratives shape our reality, ideas and behaviour

    Ever since its emergence, humanity has cultivated the art of telling stories, an art that is everywhere at the heart of the social bond. But since the 1990s, first in the US and then in Europe, this art has been colonized by the domain of public relations and triumphant capitalism, and relabelled with the anodyne name of storytelling.

    This has become a weapon in the hands of marketing, management and political gurus, so as to better format the minds of consumers and citizens. Behind the advertising campaigns, but also in the shadows of victorious electoral campaigns from Bush to Sarkozy and Obama hide sophisticated storytelling management or digital storytelling technicians.

    Join author and researcher Christian Salmon as he unveils the mechanics of a storytelling machine, far more effective than Orwellian visions of totalitarian society. The subject that it wants to create is a bewitched individual, immersed in a fictive universe that filters perceptions, stimulates feelings and frames behaviour and ideas.

    http://www.thersa.org/events/audio-and-past-events/2010/storytelling-how-narratives-shape-our-reality,-ideas-and-behaviour

    —Huffduffed by ostman

  2. Ricky Gervais on Not Having a Real Job - HBR IdeaCast - Harvard Business Review

    Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.

    http://blogs.hbr.org/ideacast/2011/03/ricky-gervais-on-not-having-a.html

    —Huffduffed by ostman

  3. The Marketplace of Ideas - Merlin Mann - “We Have Ham Radios”

    Colin Marshall talks to Merlin Mann, thinker, writer, and speaker on time, attention, and creative work. Following up on his June 2009 visit, he’s back on the show to talk about a great many things, not least his new podcast Back to Work with Dan Benjamin, a program about productivity, communication, barriers, constraints, tools — and, nearly always, fear. The conversation also ventures into other, unusually personal topics, including dealing with entrepreneurs, trying not to hate the internet, and having one hundred dollars in the bank.

    —Huffduffed by ostman

  4. Venture Voice

    Tom Perkins of Kleiner Perkins — The name Tom Perkins is now almost synonymous with venture capital, but it's clear that he cut his teeth as an entrepreneur. Educated at MIT and Harvard, Perkins first made his mark by managing the initial growth of Hewlett-Packard’s computer business while simultaneously inventing the first cheap and reliable laser. The company he built around the laser, University Laboratories, made him independently wealthy and allowed for the creation of Kleiner Perkins, one of the most successful venture capital firms in existence. Kleiner Perkins (now Kleiner Perkins Caufield & Byers) has funded a wide range of well known and wildly successful companies including Google, AOL, Genentech, Sun Microsystems, Compaq, and Tandem Computers. Though Tom's wowed the business press for much of his career, later in life he's gained national attention for having a key role in 2006 Hewlett-Packard board controversy, briefly marrying Danielle Steel, and building the world's largest privately owned sailing yacht. Tom has recently stepped back into the media spotlight by publishing a memoir called Valley Boy: The Education of Tom Perkins. Listen in as he discusses his journey from New York to Boston to Silicon Valley, the creation of Kleiner Perkins, and his advice for the entrepreneurs of the future.

    —Huffduffed by ostman

  5. Guy Kawasaki at the Commonwealth Club

    For nearly 30 years, Kawasaki has earned a notable reputation as a venture capitalist, entrepreneur and popular blogger. The former Apple evangelist will share his provocative insights and commonsense practices for succeeding in today’s business world. Kawasaki’s “no bull shiitake” approach is a reality check that covers everything from customer service to competition, innovation to marketing.

    —Huffduffed by ostman

  6. Gruber & Mann - HOWTO: 149 Surprising Ways to Turbocharge Your Blog With Credibility!

    John Gruber (DaringFireball.net) & Merlin Mann (43Folders.com) presented at South by Southwest Interactive on Saturday, March 14th. They talked about building a blog you can be proud of, improving the quality of your work, reaching people you admire, and maybe even making a buck in a way that doesn't blow your deal.

    —Huffduffed by ostman

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