This week Bob and Pat wrap up our interview with Ash Maurya about applying Lean Startup practices to a one person startup for fun and profit, testing your
Interview with Ash Maurya, author of 'Running Lean.' We discuss how to stop wasting money and time by building the wrong business.
Ash Maurya is the author of "Running Lean: How to Iterate from Pan A to a Plan that Works" and the founder and CEO of Spark59.
Ash Maurya on Jobs-to-be-Done and Running Lean
On this episode of Jobs-to-be-Done Radio we’re joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra.
Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods, Ash has integrated many of the Jobs-to-be-Done techniques into his writing and workshops.
It’s always exciting for us to talk to someone so committed to applying and evolving the Jobs-to-be-Done framework, so be sure to tune in!
Software as a Series of Flows
Using his own business modeling software product as an example, Ash describes curse of specialization: When faced with a challenge (e.g. let’s optimize the app on-boarding process to help the user get something done) developers will want to develop more features and designers will want to redesign the user interface.
Using Jobs-to-be-Done, Ash has been able to help teams shift their focus from the product to the user, and the jobs that the user is trying to get done. Once the team has a clear view of the outcomes that the user is looking for, the team can align on the work that needs to be done to improve the product.
Of course this summary falls short of doing the story justice, so be sure to tune in to hear all the details!
Get a copy of Running Lean
Follow Ash on Twitter
Read the Practice Trumps Theory blog and find out about upcoming workshops.
Podcast: Play in new window
This week Bob talks with Eric Ries about his Lean Startup concept and taking an entirely different approach to building your startup. Is 1 success and 9
Lean Webinar Library
How do you build a company using the lean startup methodology? Best-selling author, Eric Ries used it to take IMVU from a startup with a failed product to one that will generate $50 million in sales this year.
MP3 File (run time 45:11) Returning to the podcast after his first appearance in Episode #188 is Daniel T. Jones, founder and chairman of the UK-based Lean
The Big Ideas Behind Lean Product Development by Don Reinertsen at The Lean Startup Conference 2013 - 12/10/13
Original video: https://m.youtube.com/watch?v=oyEtKpqqx_s&feature=youtu.be
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