Troy took over a family business from his father, but he wanted to transition to a different sort of client.
In his words:
"To do more of what I wanted to do and less of what I didn’t want to do."
But the clients he enjoyed working with the most were harder to find and harder to convert.
And the old methods of getting clients weren’t working any more.
Direct mail, big fancy website…. those weren’t bringing them in either.
Repeatedly, he found himself up against a wall, because his prospect’s preconceived idea needed to be changed for him to get a foot in the door.
-They believed his systems would require knocking down walls - they would not.
They believed the installation would be messy - it would not.
They believed the cost would be exorbitant - it would not.
And on and on.
Together we devised a plan that is… Elegant. Repeatable. Even enjoyable.
How did we do it?
Did it work?!
(Spoiler: It worked. Troy now has about as much of the RIGHT business that he can handle!)
Watch Troy tell the story himself.
Troy’s field of expertise, central vacuum systems, is not a field I knew anything about.
But he had what my best clients ALL have:
Original video: https://www.youtube.com/watch?time_continue=10&v=JuyGltVGu58&feature=emb_logo
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