Great insights for people working in client services from Mike Monteiro, co-founder of Mule Design. The whole thing is gold, but here are some of my highlights…
Only take on projects if the problem they are solving is central to your client's business. Otherwise the project could change or become less important and you end up working on something you didn't agree to.
It's better to turn down great projects because you're too small than to be so big that you have to do work you don't want to do, just to keep the money coming in.
There is enormous value in acumulating experience in how to provide client services. Specifically that most client interactions have happened to Mike at least once before in his life, which makes it easier to find the right answers when they happen again.
But my favourite part is at the end, where he attacks designers who spend their time "cranking out beautifully layered Photoshop files that have absolutely nothing to do with this person's business goals". Nailed.