Prof G and Adam Alter, New York Times bestselling author and Professor of Marketing at NYU, discuss the rise of addictive technology. Plus, Scott takes questions during #OfficeHours — hear his take on urban air mobility, leadership, and the U.S. Withdrawl from Syria.
Office Hours: 0:23 - Urban air mobility 03:48 - Leadership 06:11 - The U.S. withdrawal from Syria
Scott’s discussion with Adam Alter: 10:58 - How we consume media today vs. how we consumed media in the past 13:12 - The weaponization of games 15:44 - The features that make a product addictive 19:50 - The most powerful sense for brands 22:50 - What is juice?
Algebra of Happiness 25:15 - Managing your happiness, personal brand, and the role technology plays in your life
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Who is Scott Galloway? Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he wa…