mwrather / Matthew Wrather

There is one person in mwrather’s collective.

Huffduffed (226)

  1. 37 - “Stay True to Your Art”: How Max Temkin Raised $10 Million on Kickstarter with NO Paid Advertising, Rejecting “Marketing Tricks”, and Ignoring “Guru Advice” (Like Mine!) - Crowdfunding Uncut

    [ Direct Download ] [ iTunes ]

    “The smartest thing we did [making Secret Hitler] was reject old fashion, old media, old world advice of how to trick people into giving you their money” – Max Temkin

    If you are becoming frustrated, depressed, and disillusioned learning about how to raise money to fund your project, then then this podcast will inspire you. Max Temkin has directly raised, or advised in a number of projects that have raised over $10 million total on Kickstarter. You MAY have heard of them… In December, 2015, Max raised $1,479,046 for “Secret Hitler”, a social deduction table game based in pre World War 2 Germany. Players, representing either liberal or fascist German politicians, have to help or hinder the beautifully illustrated Junta-Komodo-Dragon-Adolf-Hitler from being elected Chancellor and starting World War 2. His goal was $54,450 and he raised over $100,000 in the first 24 hours. But that is not where he started. His first project was Cards Against Humanity, one of the first games in the early days of Kickstarter, raised “only” $15,540 but since exploded and has been #1 Best Seller on Amazon for Toys and Games for as long as we can remember.(…and is a staple at every games night I host with friends!) In fact, Cards Against Humanity, as of publishing, occupies 3 – WOW! –  of the top 20 spots on the Amazon.com Best Seller List including the TOP 2, besting classics like Jenga and Connect 4. Max also helped advise his friends who made the Most Backed Game in Kickstarter history,  Exploding Kittens, which raised $8,782,571. Max understands Kickstarter, the Kickstarter Community, and his audience, probably better than anyone on the planet. But Max is not a “marketer”. He hates “gimmicks” and “tricks” and “gurus who don’t know what they are talking about”.Max is an Artist. If you are feeling jaded by the Kickstarter Marketing World, and think that in order to fund your project you need to sacrifice your vision, then listen now. It will be the best 38 minutes of your day, guaranteed! You will discover

    The number #1 Trend in Kickstarter Today

    Why Max still has the “fear to launch” and it never goes away, even after millions of dollars raised

    Why it is important to ignore the temptation to look for “tricks” and “gimmicks” to hit your goal and “focus on the art”

    Why no one knows really knows what the future of your project, or any project, holds

    What it means to “front load” your project, and why it is absolutely critical to the success of your project (…and also when it isn’t!)

    Why “failing a project is a gift”…and how to embrace failure so “you are not on the hook to build something nobody wants”

    Why you should never take the money if you don’t reach your funding goal on Indiegogo

    Why you should “Show don’t tell” to sell your project

    The importance of “user testing” and “iteration” to produce the best product possible before you launch your campaign (Max took a year and over a hundred iterations to get Secret Hitler just right

    The importance of knowing your market better than they know themselves

    The difference between “a good project and a good life”

    Why your story is so important and why you need to be crystal clear communicating what it is about

    Your page should clearly explain why a backer should not fund your project

    How crushing his funding goal on Cards Against Humanity set the project delivery back

    Famous last words: “Finally, I am not the funniest guy in the room” -Del Close Resources Mentioned: Connect with Max on Twitter Check out his website at Maxistentialism.com Secret Hitler

    Secret Hitler Website

    Secret Hitler Kickstarter Campaign

    Secret Hitler on Forbes

    Cards Against Humanity

    Cards Against Humanity Website

    Cards Against Humanity Kickstarter Page

    Cards Against Humanity Review

    Kickstarter CASE STUDY: Cards Against Humanity

    Buy Cards Against Humanity on Amazon

    Max’s Other Projects

    Humans vs Zombies – Help develop the software that powers games of Humans vs. Zombies at over 350 locations and universities all over the world.

    Philosophy Posters – Ten giant philosophy posters with big ideas presented simply.

    Wearwolf – A simple game about deceiving your friends.

    Maxistentialism Zine – A monthly zine about philosophy, design, humor, and social insects, delivered to your door for one year.

    Spelunky Dance – An interpretive dance for Andy Baio.

    Exploding Kittens

    Exploding Kittens Website

    Exploding Kittens Kickstarter Page

    Exploding Kittens on Forbes

    Buy Exploding Kittens on Amazon

    http://www.crowdfundinguncut.com/podcast/37-stay-true-to-your-art-how-max-temkin-raised-10-million-on-kickstarter-with-no-paid-advertising-rejecting-marketing-tricks-and-ignoring-guru-advice-like-mine/

    —Huffduffed by mwrather

  2. The James Altucher Show - Ep. 247 - Ramit Sethi: Challenge: Start Living Your Ideas NOW | Listen via Stitcher Radio On Demand

    Listen to The James Altucher Show episodes free, on demand. Ramit Sethi is a bestselling author, personal finance advisor, entrepreneur and author of "New York Times" bestselling book, "I Will Teach You to be Rich". He’s taught thousands to manage their personal finances and how to become rich on his website, iwillteachyoutoberich.com. He’s been featured in ABC News, CNN and the WSJ. Listen to over 65,000+ radio shows, podcasts and live radio stations for free on your iPhone, iPad, Android and PC. Discover the best of news, entertainment, comedy, sports and talk radio on demand with Stitcher Radio.

    https://www.stitcher.com/podcast/stansberry-radio-network/the-james-altucher-show/e/51155812

    —Huffduffed by mwrather

  3. The James Altucher Show - Ep. 246 - Ramit Sethi: You Have Something People Would Pay For Right Now… | Listen via Stitcher Radio On Demand

    Listen to The James Altucher Show episodes free, on demand. Ramit Sethi is a bestselling author, personal finance advisor, entrepreneur and author of "New York Times" bestselling book, "I Will Teach You to be Rich". He’s taught thousands to manage their personal finances and how to become rich on his website, iwillteachyoutoberich.com. He’s been featured in ABC News, CNN and the WSJ. Listen to over 65,000+ radio shows, podcasts and live radio stations for free on your iPhone, iPad, Android and PC. Discover the best of news, entertainment, comedy, sports and talk radio on demand with Stitcher Radio.

    https://www.stitcher.com/podcast/stansberry-radio-network/the-james-altucher-show/e/51131560

    —Huffduffed by mwrather

  4. David Letterman - The Howard Stern Show

    From The Howard Stern Show (08-16-17) - David Letterman

    For more Howard Stern Show: Website - www.howardstern.com Twitter - www.twitter.com/sternshow Instagram - www.instagram/sternshow Facebook - www.facebook.com/thehowardsternshow

    ===
    Original video: https://soundcloud.com/howardstern/davidletterman
    Downloaded by http://huffduff-video.snarfed.org/ on Tue, 26 Sep 2017 20:19:45 GMT Available for 30 days after download

    —Huffduffed by mwrather

  5. Tori Amos: In Sight Out

    In this interview, Tori Amos, one of the most outspoken and distinctive musicians of her generation, sits down with Pitchfork’s Jillian Mapes to discuss her career, her latest album "Native Invader" and more.

    In Sight Out is presented by MailChimp.

    ===
    Original video: https://soundcloud.com/pitchfork/tori-amos-in-sight-out
    Downloaded by http://huffduff-video.snarfed.org/ on Tue, 26 Sep 2017 20:48:28 GMT Available for 30 days after download

    —Huffduffed by mwrather

  6. Lullabot Front-End Roundtable… Err…Triangle | Lullabot

    Mike and Matt talk about the intricacies of front-end development with two of Lullabot’s front-end developers, Marc Drummond and Wes Ruvalcaba.

    https://www.lullabot.com/podcasts/drupalizeme-podcast/lullabot-frontend-roundtable-err-triangle

    —Huffduffed by mwrather

  7. Web Accessibility in 2017 | Lullabot

    Matt and Mike talk with several Lullabot accessibility experts as well as Drupal 8 accessibility co-maintainer Mike Gifford about accessibility topics, tools, and more.

    https://www.lullabot.com/podcasts/drupalizeme-podcast/web-accessibility-in-2017

    —Huffduffed by mwrather

  8. The Talk Show ✪: Ep. 184, With Special Guest Merlin Mann

    The Talk Show

    ‘Hubbo Is in Decline’, With Special Guest Merlin Mann

    Tuesday, 21 March 2017

    The one and only Merlin Mann returns to the show. Topics include modern plumbing technology and product marketing, the intricate ordeal of switching from iCloud’s old two-step authentication to the modern two-factor authentication, and the future of voice-driven UI/AI. Also, a wee bit of follow-up on our post-election November 9 Holiday Party.

    Download MP3.

    Sponsored by:

    Eero: Finally, Wi-Fi, that works.

    Away: High quality luggage with built-in USB chargers. Save $20 with promo code talkshow.

    Fracture: Now through the end of March, save 20% on Fracture prints with promo code CLEAN. Order now for Mothers Day.

    Warby Parker: Boutique-quality, vintage-inspired glasses at a revolutionary price. Try up to five pairs at home for free.

    Links:

    American Standard VorMax anti-splatter flush technology.

    “Clinger”.

    “Skid Marks”.

    Halfway through this one they flush something soft and brown.

    Michael Heilemann: “When did Siri figure out to not activate two iCloud connected devices with ‘Hey Siri’ at the same time?”

    My YouTube video showing how best to remove AirPods from their case.

    Do By Friday: Excellent new(ish) podcast hosted by Merlin, Alex Cox, and Max Temkin, whose names have an average of one “x” per host.

    This episode of The Talk Show was edited by Caleb Sexton.

    https://daringfireball.net/thetalkshow/2017/03/22/ep-184

    —Huffduffed by mwrather

  9. Upgrade #122: The 2016 Upgradies - Relay FM

    Once again, Myke and Jason pick their favorite products of the year! But this year, they are aided in their pursuit of excellent by the votes of you, the loyal Upgradians.

    https://www.relay.fm/upgrade/122

    —Huffduffed by mwrather

  10. What I believe but cannot say - I Will Teach You To Be Rich

    —Huffduffed by mwrather

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