Audio: My armchair analysis of Automattic acquiring Tumblr – Colin Devroe

Date recorded: August 19, 2019

Yesterday while driving (sorry for the audio quality) I recorded a quick audio bit to distill my thoughts on why Automattic acquired Tumblr.

Short-version: Automattic sees Tumblr as an entry point for new WordPress.com customers – especially youth. For someone to go from idea to full commerce or publishing success via WordPress.com’s current offering could seem cumbersome and not nearly as hip as Tumblr.

Listen to the audio bit for more details. We’ll see if I’m right in 5 years.

Links relevant to this audio bit:

My first post about the acquisitionMatt Mullenweg on The VergecastMarco Arment, “post-show” on ATP, re: the acquisition

http://cdevroe.com/2019/08/20/audio-automattic-tumblr/