When you work on your computer, there are so many things you take for granted: operating systems, programming languages, they all have to come from somewhere. In the late 1960s and 1970s, that somewhere was Bell Labs, and the operating system they were building was UNIX. They were building more than just an operating system […]
During this 194th episode of “Marketing Today,” host Alan Hart interviews Kevin Frisch, who was recently the CMO of Wag and before that the head of performance marketing, and CRM for Uber. Before Uber, Frisch served as chief marketing officer of GSN Games and Snapfish. Frisch was named to Forbes’ CMO Next List 2019: 50 Game-Changing Marketing Leaders.
Frisch discusses the largest ever fraud case, a case between Uber and its suppliers of performance marketing and advertising. Frisch shares what happened, what was the trigger that launched the investigation, how they diagnosed what was going on, and several measurement challenges along the way.
Frisch shares the revelations on ad fraud and the difficulty of finding it only after you have the detailed data, “Until you do that, if you’re just relying on the higher-level reporting, you just don’t catch it.” He advises that “you should start by assuming that, half of what’s on the display channels, is fraud.” “You can’t sort of out-source, and say, here’s an anti-fraud tool, let me just run it through that.” There is still so much to learn about fraud. Frisch shares a much-needed perspective on how to approach and avoid issues.
Bharat Mediratta was a Distinguished Engineer at Google, CTO at Altschool, and CTO at Dropbox. At Google, he worked on GWS (Google Web Server), a system that I’ve always been curious about, especially since its Wikipedia entry calls it “one of the most guarded components of Google's infrastructure”.
In this podcast, we discuss GWS, bootstrapping a culture of testing at Google, breaking up services to be more manageable, monorepos, build systems, the ethics of software at scale, and more. We spent almost an hour and a half, and didn’t even manage to cover his experiences at Altschool or Dropbox (which hopefully will be covered in a follow up).
Josh Shaffer and Eliza Block from Apple join John to talk about what’s new in SwiftUI, how Xcode Previews work under the hood, the new home screen widget system, Apple’s internal process of adopting and improving SwiftUI, and much more.
Perhaps the most arcane technology in networking is the Simple Network Management Protocol (SNMP), which, despite its name, is one of the utmost confusing pieces of technology to actually use.
SNMP is a Cthulu-like figure that is everywhere, but darkness and despair surrounds it. While SNMP is fading away and being replaced with new options, it persists because it’s so widely implemented.
On today’s show we’ve enlisted the aid of experienced warriors to stare into the darkness of SNMP to help us master it.
Joining me is Michael Lucas, who recently published the book SNMP Mastery which, after reading, inspired this podcast. He’s also the author of “Cisco Routers for the Desperate,” “SSH Mastery” (which I also highly recommend) and “Savaged by SystemD: an Erotic Unix Encounter.”
We’re also joined by Allan Jude, a FreeBSD and Open ZFS developer and co-conspirator with Michael.
How we got SNMP in the first place What the protocol gets right SNMP survival tips Why MIBs are confusing More Sponsor: ITProTV ITProTV helps you make your heavy networking skills–and others–even heavier. Get a 7-day free trial and 30% savings off of any plan you choose! Visit ITPro.TV/packetpushers and use promo code PACKETPUSHERS at checkout.
Sponsor: Itential Itential is intelligent automation for multi-domain and multi-vendor networks. You can find out more about Itential in Heavy Networking 503, and at itential.com/packetpushers.
Show Links: SNMP Mastery – Michael W. Lucas
SSH Master – Michael W. Lucas
Michael W. Lucas on Twitter
Allan Jude on Twitter
2.5 Admins Podcast
BSD Now Podcast
In this conversation with Lightstep's Ben Sigelman, Bryan Cantrill recalls his experiences working alongside Jeff Bonwick at Sun Microsystems in the 90s, (almost) interviewing with Tom West for a position at Data General, the origins of DTrace, and the infamous "Shouting in the Datacenter" video (which you can watch here: https://youtu.be/tDacjrSCeq4).
Bryan Cantrill is the co-founder and CTO of Oxide Computer Company. Ben Sigelman is the co-founder and CEO of Lightstep, an observability platform.
Tagged with science & technology
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