Jobs-to-Be-Done - Prof. Clayton Christensen

Read the following article, to get more insight into the connection between the Jobs-to-Be-Done concept and the Strategy. https://www.linkedin.com/pulse/linking-jobs-to-be-done-strategy-mihai-ionescu Maybe some complementary articles may be of interest, as well: https://www.linkedin.com/today/author/0_1HgYh-XhnT6zF5BXWeVH4W

(original video source: https://www.youtube.com/watch?v=flKcN2x50rw)

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Original video: https://www.youtube.com/watch?v=Q63PZR7mG70&feature=youtu.be
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