If consumers think of geodata as a commodity, what does that say for its future? What are the key data relationships? And what, if anything, will differentiate one offering from another? Our editors ponder these questions in light of evidence that consumers know and care little about who makes, manages and updates basemaps.
http://apb.directionsmag.com/archives/6751-Podcast-With-Geodata,-Developers,-not-Consumers-Rule.html