Contagion, Social Media, and Why Things Catch On

Jonah Berger, Marketing Professor at the Wharton School, joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on, the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign.

http://www.convinceandconvert.com/social-pros-podcast/contagion-social-media-and-why-things-catch-on/