Everyone is talking about digital transformation, but how do we really get there?
Digital transformation starts when an organization can unify around the customer. It’s a shift from thinking like departments to thinking customer-first through systems of nurture across advertising, marketing, sales, and customer service. It’s a shift where all employees are sellers; all employees are marketers; all employees are care; and all employees are in research.
In this session Grad Conn, General Manager & CMO, Microsoft U.S. talks about what it takes to build a customer-centric marketing organization across every stage of the customer journey – from anonymous visitors to customers and fans.
For more information, visit: Microsoft Social Command Center: https://info.microsoft.com/SocialCommandCenterResourcePack.html Modern Marketing Dashboard: https://info.microsoft.com/MMDSOffer.html
As general manager for the Microsoft U.S. Central Marketing Organization (USCMO), Grad Conn leads a team of modern marketers and data professionals who drive B2B revenue marketing activities for the $30B Microsoft commercial business in the United States. Conn’s tenure at Microsoft spans over a decade during which …
Original video: https://www.youtube.com/watch?v=CGcObUzv8ZA&feature=youtu.be&t=1755
Downloaded by http://huffduff-video.snarfed.org/ on Mon, 16 Apr 2018 19:56:15 GMT Available for 30 days after download