markirby / tags / business

Tagged with “business” (3)

  1. The Designful Company

    In an era of fast-moving markets and leap-frogging innovators, companies can no longer merely “unlock” wealth. Today they have to actively “create” wealth, or end up in the fossil layers of business history. As a result, brand-builders have a once-in-a-lifetime opportunity to play a key role in the next management revolution—the rise of the designful company.

    In his session, Marty will explain why design thinking—in its broadest sense—will become the new best practice, and how you can leverage your unique position as a brand-builder to transform the way business does business in the 21st century.

    Marty Neumeier began his career as a designer, but soon added writing and strategy to his repertoire, working variously as a designer, copywriter, journalist, magazine publisher and brand consultant. Having developed brand identities for companies such as Apple, Adobe, Kodak and Hewlett-Packard. He has also authored three bestselling books (‘The Brand Gap, ‘Zag’ and ‘The Designful Company’) which discuss how organisations can bridge the gap between business strategy and customer experience.

    —Huffduffed by markirby

  2. Career Renegade: How To Make A Great Living Doing What You Love

    Career Renegade is 288 pages of kick-ass, real-world, seriously actionable strategies, resources and case-studies that walk you through the process of building your career around the activities, settings and people that make you come alive. Steering clear of new-age, self-help fluff, this veritable renegade roadmap dives squarely into how to turn nearly any passion into real money (often online), build a powerhouse personal brand, rally the cynics to your cause and leverage your passion, knowledge and platform to make a great living doing what you love, even in this economy.

    Jonathan Fields, Career Renegade / Awake @ The Wheel

    —Huffduffed by markirby