kyran / tags / book

Tagged with “book” (6)

  1. Nerdist Podcast #100: SIMON PEGG « Nerdist

    Yes! For our centennial episode (sweet!!), Nerd deity SIMON PEGG drops by to chat about the many swirling eddies of awesomeness in the Peggverse, including (but not limited to) Star Trek, zombies, stand-up, Brass Eye, Edgar Wright, Spaced and his new book Nerd Do Well: A Small Boy’s Journey to Becoming a Big Kid, a harrowing yet delightful tale about growing up Nerdy in Britain. HE’S THE REAL DEAL as well as an absolute gentleman.

    Also, a super-secret guest drops by (Joel McHale (parentheses make things invisible (parenthetical nesting dolls! (fun!))))!

    Instantly gratify your craving for Nerd Do Well at Amazon, Barnes & Noble or IndieBound

    http://www.nerdist.com/pepisode/nerdist-podcast-100-simon-pegg/

    —Huffduffed by kyran

  2. Play in new window

    Podcast: Play in new window

    | Download

    What are some good strategies for creating, pricing and selling an ebook? In Part 1 of our interview with Sacha we discuss what he learned launching his first book, and what he plans on doing next time. We also take a look at Meteor, “an open-source platform for building web apps” using pure JavaScript.

    Highlights

    Sacha kick-started his product career by selling themes on Themeforest. “I was doing products before I knew I was doing products.”

    His first real solo product was his ebook: Step by Step UI Design. He recommends starting small: “I didn’t set out to write a 200 page book. I set out to write a 40 page book.”

    Sacha based the price of his book on what iOS apps were selling for ($2-$5): “It turns out, that’s a bad way to do pricing.” For his next book, he’s going to employ a higher price strategy (similar to what Nathan Barry did for his ebook).

    People on Hacker News balked at Nathan’s high ebook prices. Sacha thinks: “People don’t understand how segmentation works. If you want to buy a car, you could buy a Ferrari or a Honda. You know those two cars are for different audiences. No one complains about the price of Ferraris; people understand that they are expensive. It’s the same with ebooks; just like you can buy a cheap car or expensive car, you can buy a cheap [ebook] package or expensive package. If you think the expensive package is too expensive, it just means you are not the target audience.”

    Sacha on segmentation: “People think it’s crazy that Nathan Barry is charging $200 for his ebook package; but they’re not the target audience. He doesn’t want you [the individual] to pay that; but rather the office manager at the big company (who isn’t spending his own money) to purchase it.”

    How Sacha plans on promoting his next book: “I’ve started setting up a mailing list on the Telescope site. There’s a small sign-up form for the book’s mailing list on there. I’ll be sending sample chapters to these people and asking them for feedback.”

    “Meteor is a step above [other frameworks]. I think it’s the future,” says Sacha.

    “I wanted to build a Hacker News for designers; because I think that’s missing right now”, comments Sacha. This project became Sidebar.io.

    Show notes

    TelescopeSidebar.ioSacha’s website and blog“You don’t have to be local” (Derek Sivers)ThemeforestSacha’s ebook: Step by Step UI DesignMore money from fewer ebook salesNathan Barry’s new ebook: Designing Web AppsMeteor

    Share this:TwitterFacebookLinkedInTumblrPinterest

    http://productpeople.tv/2013/01/02/sacha-greif-part1/

    —Huffduffed by kyran