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kyoto316

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Huffduffed (3)

  1. The Designful Company

    In an era of fast-moving markets and leap-frogging innovators, companies can no longer merely “unlock” wealth. Today they have to actively “create” wealth, or end up in the fossil layers of business history. As a result, brand-builders have a once-in-a-lifetime opportunity to play a key role in the next management revolution—the rise of the designful company.

    In his session, Marty will explain why design thinking—in its broadest sense—will become the new best practice, and how you can leverage your unique position as a brand-builder to transform the way business does business in the 21st century.

    http://2010.dconstruct.org/speakers/marty-neumeier

    Marty Neumeier began his career as a designer, but soon added writing and strategy to his repertoire, working variously as a designer, copywriter, journalist, magazine publisher and brand consultant. Having developed brand identities for companies such as Apple, Adobe, Kodak and Hewlett-Packard. He has also authored three bestselling books (‘The Brand Gap, ‘Zag’ and ‘The Designful Company’) which discuss how organisations can bridge the gap between business strategy and customer experience.

    —Huffduffed by kyoto316

  2. The Talk Show #1: I Burn My Trash | 5by5

    In this double-sized "comeback" episode, John Gruber and Dan Benjamin discuss the new Macs, Mac Pros vs. iMacs, the Magic Trackpad, Antennagate, John’s trip to Apple, coffee, and more.

    —Huffduffed by kyoto316

  3. The Auteur Theory Of Design

    Why is it that some projects never rise to the level of the talent of those who made it? It’s oft said regarding good work that the whole is greater than the sum of its parts. But sometimes the whole is less than the sum of its parts—a company or team comprised of good people, but yet which produces work that isn’t good.

    In his session, John will explain his theory to explain how this happens—in both directions—based on the longstanding collaborative art of filmmaking. Learn how to recognise when a project is doomed to mediocrity, and, more importantly, how best to achieve collaborative success.

    http://2010.dconstruct.org/speakers/john-gruber

    John Gruber writes and publishes Daring Fireball, a somewhat popular weblog ostensibly focused on Mac and web nerdery. He has been producing Daring Fireball as a full-time endeavour since April 2006.

    He lives in Philadelphia with his wife and son.

    —Huffduffed by kyoto316