Featured Guest: Don Tapscott, chairman of nGenera Insight and coauthor of Macrowikinomics: Rebooting Business and the World and Wikinomics.
Tagged with “business” (5)
The President of the Aspen Institute, Walter Isaacson joined by Niall Ferguson, author of The Ascent of Money , Indra Nooyi, Chairman and CEO of PepsiCo, Eric Schmidt, Chief Executive Officer of Google, and Nassim Taleb, scholar of randomness and risk and author of The Black Swan together will examine:
What will the American economic system look like in the months and years ahead?
Who are the innovators currently shaping the future?
What will be the role of business in that future?
The audio was recorded at An Event Apart Seattle 2009. The session description was as follows:
On its surface, Amazon.com just seems like a large e-commerce site, albeit a successful one. Its design isn’t flashy, nor is it much to write home about. But deep within its pages are hidden secrets — secrets that every designer should know about.
If one looks closely at what the team at Amazon has built, it’s filled with innovative functionality and clever designs, all of which creates a delightful experience for its users and directly produces regular profits for its shareholders. But not all is perfect. Some design changes in the last few years have not been the success that the team had hoped for. Amazon’s exceptional qualities and imperfections are critical knowledge for any designer that wants to dig deep into what makes the site tick.
In this entertaining presentation, Jared will share some of UIE’s latest research into the hidden treasures of (the) Amazon. You’ll learn:
- The simple Yes/No question that increased revenues by more than $1 billion
- The elegant subtlety of Amazon’s security system
- Why Amazon’s business model is more than meets the eye (and why designers need to care) The wins and losses that Amazon has had with social media functionality
In this presentation at the Web 2.0 Conference, Zappos.com CEO Tony Hsieh talks about his first business selling pizza in college, starting Link Exchange after college, and how he eventually ended up leading Zappos as the CEO. Tony discusses how his experience at Link Exchange influenced him to focus on corporate culture as a top priority, and why he thinks culture is so important to a company’s future growth and success.
Tony talks about the internal vision of Zappos not just to be an Internet footware merchant, but to be a brand that is known for an excellent customer experience. He goes on to list a number of specific techniques that the company uses to enhance customer service, and explains why he thinks that the telephone is still one of the best branding devices available.
How do you define culture? Tony talks about some of the core values of Zappos, and why it’s important to have values that aren’t just a plaque on a wall. These values permeate every aspect of the company, and Tony details some of the hiring and training practices that Zappos uses to ensure that every employee fits into the corporate culture.
When I asked Henk Rogers how he made Tetris a hit, he said "crazy persistence." If you listen to this program, you’ll hear how his persistence kept helping him overcome obstacles that would have made others quit.
Henk didn’t invent Tetris, but he’s the entrepreneur who went into the Soviet Union to win the rights to the game, and he’s the man who made it a world-wide phenomenon that’s still going strong, even though the game was invented back in 1984.