Building for the Next Billion Users

Who are the next billion users? What roles will technology play in their lives? And how can we research and develop zero to one products that’ll serve them well?

These are the questions on the minds of the team at Google’s Next Billion Users (NBU) org, and I’m delighted to host one of them for episode #18 of #UXRconversations!

Tejas Peesapati is a UX Researcher & Manager at Google, and his research is on economic opportunity within the Next Billion Users org. He focuses on understanding what it means to get people out of poverty and what role technology can play in it. He also oversees research for a couple of products within NBU, like Kormo, an app to help people find jobs and build careers in countries like Bangladesh, India, and Indonesia.

If you’re interested in working on groundbreaking products in developing countries and underserved populations - you need to watch this episode! We’d love for you to join us and send us your comments and questions.

And - If you’re enjoying these conversations, please consider subscribing at!

Tejas is at:

And he’s also the curator at UX Coffee Hours! Check it out for awesome UX career advice and mentorship:

Google’s NBU:

Original video:
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