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Many of us dream about turning our passion or hobby into the thing we do everyday, but very few of us actually do it. In this episode I talk to World Barista Champion and co-founder of Square Mile Coffee Roasters James Hoffmann about how he had the confidence to make a career out of coffee. Expect to hear how he built a bricks and mortar business from scratch, his regrets about hustling and burnout, and how he’s amassed a YouTube following of 1.23M subscribers.
Season 2 Episode 10
00:00 Coming up… 2:28 Becoming A World Barista Champion 10:41The Economics Of Starting A Coffee Shop 14:03 The Business of Starting A Business 20:08 Profit Is Seen As A Dirty Word 22:56 Lessons In Entrepreneurship 33:10 How Important Is Having A Purpose In Business? 39:28 Bricks and Morter Vs Digital Businesses 46:28 The Dangers Of Hustling and Burnout 54:24 Enjoyment At Work & Sustainability Of Square Mile Coffee 01:10:44 Stepping Back As A Business Owner 01:14:39 Getting Into YouTube 01:24:36 What are your streams of income?
🔗 CONNECT WITH JAMES
🎥 YouTube Channel - @James Hoffmann 🐦…
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Original video: https://www.youtube.com/watch?v=gIxEkX_2kt8
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