Our industry has aged into double digits, but much of the language we use to describe what we do and how things work is borrowed or repurposed, sometimes without issue, but often leading to confusion. Having a distinct set of terminology is an important sign of maturity for a line of work, those words and phrases to lead the next generation of practitioners — and it’s high time we set about creating it.
Tagged with “language” (2)
Language and the Lizard Brain | Jon Tan | New Adventures In Web Design conference | Nottingham | 20th January 2011
Deep in the recesses of the brain lies the most ancient of all our faculties: The Lizard brain; It’s a mysterious place of snap judgements and life-saving instincts. Design can reach it, but first let’s understand it, and maybe get to know ourselves and our audience along the way.