If the name Justine Sacco rings a bell with you, we’d guess it’s because you remember this poorly-conceived and ill-judged tweet she sent that was heard around the world.
"Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!"
People on Twitter piled on, Justine Sacco publicly shamed and fired, and everyone went about their business. Except for Justine, that is.
Jon Ronson’s new book, So You’ve Been Publicly Shamed, explores the effects that public shaming has on the shamed and the shamers.
He joins us to talk about Justine’s tweet and whether or not public shaming is always a force for good.