The Science of Persuasion - Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.

If you want to learn more from Dr. Cialdini, please visit this link:

Similar books I recommend: How to Win Friends and Influence People by Dale Carnegie Yes! 50 Scientifically Proven Ways to Be Persuasive by Noah Goldstein Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss

If you are a visionary and you are trying to set your plans into motion, one of the biggest obstacles that you will face will be your peers. Along the way to realizing your vision you will find a lot of people that just don't see things the way that you see them, or they won't have the sort of foresight that you have. Sometimes this is good, sometimes it's bad. Regardless, it is of the utmost importance for a leader to know how to get people to say "yes".

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Sources: Koronyk, C.; et al. (December 17, 2014). "Televised medical talk shows—what they recommend and the evidence to support their recommendations: a prospective observational study". Th…

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