in-sPACE: Talk Story with Brian Lam

About the Speaker:

Brian Lam is a writer, journalist, reviewer and blogger. He is best known for his work as editor for Gizmodo, a blog focusing on technology; and founder of The Wirecutter, a recommendation website for gadgets. Lam became editorial director of Gizmodo in 2008. His apartment in San Francisco served as Gizmodo‚Äôs headquarters in the city. He left Gizmodo in 2011, by which time Gizmodo was receiving more than 220 million page views per month. In 2011, Lam started The Wirecutter, a blog that gave buying recommendations for gadgets. Founding Wirecutter allowed Lam the time to pursue personal interests with The Scuttlefish, a blog he curated with friends, posting stories about the ocean and aquatic pursuits. In 2013, he started The Sweethome, a similar recommendation website for household goods. By 2015, The Wirecutter generated US$150 million in e-commerce sales, and the sites had drawn attention for their influential business model of using affiliate links to earn a fraction of the resulting sale. In 2016, The Wirecutter and The Sweethome were acquired by The New York Times Company for more than $30 million. — Founded in 2000 at the Shidler College of Business, the Pacific Asian Center for Entrepreneurship (PACE) is the home for a set of experiential entrepreneurship programs at the U…

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